Reverse funnel · five questions

Should we even talk?

Five questions our last six clients answered before the first call — out loud, on the phone. Answering them here lets the architecture audit start two layers down, and saves both sides an hour when the engagement isn’t the right shape to begin with.

~90s to answer·No email captured·Letter is shareable + printable
On a “not a fit” result we name the specific reasons and the alternative path that matches better — including the freelance and Big-Four routes when those are honestly the right move. Other agencies optimise to keep you in the funnel. We optimise to keep the wrong engagements out of it.
WHY THIS PAGE EXISTS

The disqualification is the point.

Most B2B services sites optimise to keep every visitor in the funnel as long as possible. We optimise the opposite direction. Our engagement model — senior-only staffing, fixed-scope SOWs, 30-day exit, no offshore handoff — only works when the buyer is the right shape. When the shape is wrong, every hour spent in the audit costs both sides money and respect.

Other agencies treat that hour as a marketing investment. We treat it as the first hour of an engagement that should have been declined. Naming the disqualifiers up front — with the alternative paths attached — respects the visitor more than a polished pitch and converts the right fit at four times the rate.

The letter you get on the next screen is the same letter we would send by email after a mismatched first call. Reading it here means we never have to send it later.

PREFER TO SKIP THE QUESTIONS?

Go straight to the audit.

30 minutes on the phone, one page in your inbox — what to build, what to skip, what it’ll cost. We’ll ask the same five questions on the call.