Do you build on Shopify, WooCommerce, or custom?

Mostly headless on top of an existing source-of-record (Shopify, WooCommerce, Salesforce Commerce Cloud, or custom). Headless gives you full control of the storefront UX while leveraging the order/inventory engine you already trust.

Can you handle Black Friday-level traffic?

Yes — we design for 50x peak burst from sprint 1: edge caching, async order processing, inventory locks at the database level, queueing for non-critical paths. Multiple clients have run Black Friday at 10x normal traffic without incident on our architecture.

Do you integrate with Indian payment gateways?

Yes — Razorpay, PhonePe, CCAvenue, Cashfree, BillDesk for India. Stripe for international. We've built unified payment abstractions where the storefront code doesn't care which gateway is selected.

Can you build B2B commerce?

Yes — bulk pricing, custom catalogs per customer, approval workflows, deferred payment, GST-ready invoicing, B2B portals. Often as part of a hybrid B2B + D2C storefront on the same backend.

What about marketplace integration?

Yes — Amazon, Flipkart, Myntra integrations for inventory sync, order import, and pricing automation. We've also built standalone seller portals for marketplaces with seller onboarding, KYC, and payout flows.

Home

Industry · E-Commerce

E-commerce that converts and survives Black Friday

D2C brands, marketplaces, B2B commerce. Headless architectures, custom storefronts, ML personalisation, payment integration. Built to scale traffic without the surprise infra bill.

2.8x

Conversion lift on the headless commerce migration we shipped — same paid traffic, twice the revenue

Industry-specific · 01

What's different about building software here

These are the constraints generic agencies miss. We've been burned by them ourselves — and built systems that handle them.

Page speed is conversion

Every 100ms of mobile latency costs ~7% conversion. Most legacy storefronts are 4-6 seconds on 4G — that's 30-40% of revenue left on the floor before we even talk about checkout UX.

Personalisation isn't a plugin

Real personalisation needs a feature store + recommendation engine + behavioural events pipeline. Plugins fake it; we build the actual stack.

Black Friday is an architecture decision

Most D2C sites crash for hours on peak day. The fix isn't 'add more servers' — it's an architecture that handles 50x burst traffic. We design this from sprint 1.

Checkout is where most carts die

Address autocomplete, payment method sprawl, OTP friction, surprise shipping costs — each adds drop-off. We rebuild checkout as a single-screen flow.

Inventory drift kills trust

Selling stock you don't have leads to refunds, support tickets, bad reviews. Real-time inventory sync across warehouses, marketplaces, and the storefront — non-trivial system.

International commerce has tax + compliance layers

Selling to EU? VAT MOSS. US? Sales tax nexus. India? GST registration per state above ₹40L turnover. We integrate Stripe Tax / Avalara / Quaderno depending on the geography.

Our posture · 02

How we approach this industry

We don't build storefronts on Shopify (anyone can do that and it's cheaper than us). We build for D2C brands and marketplaces that have outgrown SaaS — they need real personalisation, custom checkout, multi-warehouse inventory, B2B + D2C dual flows, or international commerce that off-the-shelf can't handle. If you're sub-₹5Cr ARR, Shopify Plus + a good Liquid developer probably serves you better than us. If you're north of that, with custom flows or a global footprint, we're the engineering team that builds what your CTO needs after the SaaS ceiling.

Capabilities · 03